The Beauty Club Wilmslow Celebrates Two Years of Growth for Beauty Industry Duo
Beauty professionals Mitzi Arshamian and Shel Parker are marking two years of growth for their business, The Beauty Club, as their Wilmslow salon continues to build momentum on Hawthorn Lane. The duo, who have backgrounds spanning nursing, aesthetics and beauty therapy, have built a reputation for combining high quality treatments with a genuinely welcoming salon experience, and their Wilmslow expansion has played a key role in helping the brand grow.
The Beauty Club began its journey with the launch of its first salon in Knutsford in December 2022. After quickly building a loyal client base, the business expanded to Wilmslow in April 2024, unveiling a second location following an extensive six month renovation. The Wilmslow opening created space for the team to broaden its service offering and respond to increasing demand, giving clients more choice and allowing the business to continue scaling in a thoughtful way.
Mitzi Arshamian explained that the decision to open in Wilmslow was driven by both growth and customer need, with the Knutsford salon gaining traction quickly. She said the Wilmslow site created the opportunity to introduce more treatments and deliver the kind of salon experience their clients had been asking for. While nails and lashes remain the most popular services, the team has also seen a clear rise in bookings for massages and facials. This reflects a wider shift in customer habits, with more people looking for services that support relaxation, wellbeing and self care, not just quick beauty maintenance. It also signals that salons offering a calm, high trust environment are increasingly well placed as clients prioritise time out and personal care as part of their routine.
In an industry that moves quickly and can feel crowded, Mitzi and Shel credit their continued growth to staying grounded in trusted techniques, investing in ongoing learning, and listening closely to what clients want. The salon’s focus is not only on treatments, but on creating an environment where clients can unwind, connect and feel looked after, which has helped build strong loyalty and word of mouth.
Shel Parker described the relationship with clients as central to everything they do, sharing that the support and trust they have received since the early days has been key, and that clients feel more like a salon family than customers. Those kinds of relationships are hard to replicate and often become the true long term advantage for local service businesses.
To find out more about The Beauty Club, including treatments, updates and availability, you can visit their website and follow them on Instagram and Facebook.