Frurt Opens New Self-Serve Store in Wilmslow

Wilmslow is getting a brand-new frozen yogurt destination this summer, as Frurt opens its new self-serve store on Saturday 29 August 2026.

The Manchester-born frozen yogurt brand will open at 8–10 Church Street, Wilmslow, bringing its self-serve concept to the town and giving customers the chance to create their own flavour combinations and add their favourite toppings. fileciteturn2file0L11-L14

50% Off on Opening Day

To celebrate the launch, Frurt is offering 50% off the entire menu between 12pm and 3pm on opening day.

So if you fancy trying the new Wilmslow store, Saturday 29 August could be the perfect time to pop in and see what’s on offer.

Frurt Continues to Grow

Founded in Manchester in 2010, Frurt has grown into a multi-location frozen yogurt and dessert brand, with recent openings including Bramhall, Trafford Centre, Morrisons Kirkstall in Leeds and Leicester.

The new Wilmslow store will be operated by Trurf Group, which also runs Frurt Bramhall and is developing the brand across Cheshire.

Create Your Own Frurt

The Wilmslow store will use Frurt’s self-serve format, allowing customers to choose their own frozen yogurt, mix flavours and add toppings to create something completely their own.

Syed Hassan, CEO and Co-Founder of Frurt, said “the Wilmslow opening represents another important step in the brand’s growth and marks a return to the self-serve experience that has always been central to Frurt. ”